Since stepping into the role of Digital Marketing & Creative Lead this summer, I've led social coverage for UC Irvine's fall sports, managing a team of interns to make sure graphics, photos, and video go live on time. I also cover games solo, handling all in-game photo, video, and graphic posting while working with SIDs and coaches to set content goals and strategy for each game.

At media days, I’ve directed creative video for teams including women's basketball, women's soccer, cross country, and men's water polo, and helped deliver social and photo content for women's volleyball and men's soccer. I also developed content for Men's Basketball ahead of their trip to the Jones Cup in Taiwan, building posts from archive assets, capturing new footage, and working with coaches and student-athletes to grow the account before their departure in mid-August.  Beyond traditional game coverage, I traveled to Angel Stadium to capture UCI Night and have edited video content for the video board and commercial spots for the ESPN+ broadcast.

Now, I'm continuing to support fall sports while working more closely with Men's and Women's Basketball, building a content calendar to streamline our creative workflow.

The results (July-September, year-over-year):
6.5M+ impressions (up 77.9%) · 484K+ engagements (up 398.7%) · 7.4% engagement rate (up 180.3%)